Case Study for Kerrang!

Background and Ownership

Bower Media Group - Publisher Weekly
James Mcmahon -Current Editor  
First Published- 6th June 1981 Geoff Barton (Founder and Editor) 
Sold for £2.20 in music shops and supermarkets

Content and Approach to Music

Kerrang! is a Rock music magazine that is written with the reader in mind, it uses colloquial language. This makes it more accessible and friendly, therefore opening up to more people. 

Reader Profile 

Average age- 22

Aimed at 17-24 year olds 

Overall it is bought by more males than females but that is quickly changing as more women are buying it. 

Interests- Music, Films, Gaming, Technology, Politics. 

Heavy Rock fans that enjoy going to gigs, concerts and festivals.   

Editorial content

The editorial section of this magazine follows the same tone of the rest of Kerrang! James Mcmahon keeps his section light and playful and casual, connecting to the readers. He also advertises certain features of the magazine, festivals, and also makes a reference to the Kerrang! website. 

Analysis of Double page spread

In this double page spread, there is one main picture and it dominates more than half of the top of the spread. The title is placed on the top right hand side and is written around the person. It is also written in quite an urban font, suggesting the genre of the music. It has a lights theme running through it with the fairy lights and the heading- "Twinkle twinkle little stars".  The band are central in the DPS i think this is effective and I like the fact that there is something to the left and right of them. There is also a smaller picture in the middle of the writing at the bottom. This adds interest to the writing.

Promoting the industry and other products

Kerrang! magazine promotes and advertises a lot of different things for example festivals, concerts, clothing, and most of all bands and artists.