Music Genre Research- Metal Hammer

 

'Metal Hammer' is the name of this magazine. It is a double entendre meaning a hammer made of metal and the genre of music 'metal'. The mastheads size is very big, with the 'hammer' taking up most of the space and

the 'metal' is just in one part of the 'H'. This suggests that this magazine, taking characteristics of a hammer, is big and hard and not to be messed with. The metal which is written in a handwriting sort of font, suggests an urban and more down to earth quality to this magazine.

On this addition on 'Metal Hammer' the main and only focus on this cover is a famous metal band 'Avenged Sevenfold' so this suggests that this issue is mostly about them. This cover will immediately attracts Avenged Sevenfold fans and regular buyers of the magazine. 

Most of the colours used on the front cover is beige, brown, black and white. This gives the effect of being dirty maybe. That this is purposefully not a 'clean cut' magazine but in fact goes against this image, aiming for a rough, dirty feel, maybe replicating the Metal genre, or what they perceive it to be. Also because lots of browns are used, this could suggest that this is a magazine aimed at men, but it is done subtly so it doesn't restrict women from reading or buying it.

The front cover uses a mixture of different fonts, but they don't look entirly different from eachother. they are all simple and easy to read and all in capitals. This shows that all of the things written on it holds importance.
Some of the writing is written in a clear, clean font, and some is written in a grainy, urban style font. This adds variety on the page so it is more interesting to look at.
 
'"We're building a cult"' because this is a quote it strongly suggests that it is from the band and part of and exclusive interview to this magazine. 'Declare war on the mainstream' says that this band is straying from and fighting against the normal popular music, or even way of life. This is both a statement and a challenge which would temp people into buying this issue.